According to the New York Times, the covershot of Kellan Lutz on Men’s Health is all about his Calvin Klein jeans.
“On the latest cover of Men’s Health magazine, Kellan Lutz, a Calvin Klein model and actor in the “Twilight” movie series, stands shirtless in jeans while a big headline in the upper left-hand corner blares “Beach Muscle Now!” The tiny type in the opposite corner reads: “Kellan wears Calvin Klein Jeans.”
Magazines usually include such credit lines inside the magazine, often running the name of the brand worn on the cover — the clothes, makeup and accessories — on the contents page.
But David Zinczenko, the editor in chief of Men’s Health, said in an e-mail message that the magazine had moved the credits line to the cover — “an innovation,” he said — as a service to readers.
“Rather than make readers hunt and peck for information on the clothes featured on the cover, it’s there for easy access,” he said. The magazine has been including the credits on its cover for more than a year, including mentions of Adidas and Patagonia.”
Maybe it’s a girl thing and not a guy thing, but we weren’t exactly focused on what pants Kellan was wearing. We’re also fairly certain a good number of women bought this magazine because of Kellan being on the cover. So twiguys and girls who have brothers, boyfriends, husbands, etc. who bought the magazine, can you find out for us if the guys were noticing the jeans?
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