Win $100 Amazon Gift Card from Volvo Canada

Along with their amazing sweepstakes where one Canadian fan can win Edward’s Volvo and a trip to Rio, Volvo Canada has provided us with three $100 Amazon.com gift card to give away to three fans.  We will give one gift card away each week for the next three weeks.  All you have to do is answer a question on our blog and we will choose one winner at random each week!  This contest is only open to fans in the US and Canada.

Question Week 1:  What is your favorite scene in any of the Twilight saga books or movie involving a car.

And Canada residents, remember to enter the “Journey to the Wedding” contest as well.

Follow Volvo Canada on twitter for all the updates.

Heads Up Canadian Fans: Win a Twilight Themed Trip to Brazil

This just in from the Canadian division of Volvo:

 

Fans can visit Volvo Canada’s Facebook fan page and play an online game for a chance to win:

·      A Brazilian getaway where Edward and Bella spent their honeymoon

·      A Volvo S60 R-Design like Edward’s!

 

Volvo Cars of Canada Corp. is inviting Twilight Saga fans to celebrate the wedding of the century with two online promotions in conjunction with the release of Summit Entertainment’s The Twilight Saga: Breaking Dawn – Part 1, opening in theatres on November 18th.

 

Participants can register to play Volvo’s online game, “Journey to the Wedding,” for a chance to win a trip for two to Rio de Janeiro, including a stay in the same luxurious house where Edward and Bella spend their honeymoon. The lucky winner will also take home a 325 HP Volvo S60 R-Design just like the one Edward drives in the latest installment of the film franchise.With a perfect marriage of style and substance, Volvo’s S60 R-Design features best-in-class acceleration, performance and fuel efficiency, making it Volvo’s most dynamic model ever.

 

“Edward and Bella may be the ones getting married but one lucky fan will drive away happily ever after in a Volvo S60R-Design, just like Edward drives in the latest film,” said Brad Painter, national marketing manager for Volvo Cars of Canada. “The Volvo S60 T6 R-Design is the most powerful production Volvo ever and now one Twilight Saga fan will experience the same dynamic driving experience.”

 

How Volvo’s “Journey to the Wedding” Game Works:

Fans (18 and up) can register at http://www.facebook.com/volvocarsofcanada to play the interactive game. Fans are then encouraged to make their way to the wedding of Edward and Bella by completing a series of three challenges. Theplayer who finishes the final challenge in the shortest amount of time will win the game. Volvo will announce the winner on November 28th. Fans can also learn more about the game on Volvo Canada’s Facebook fan page and Twitter account.

 

Fans that don’t win the online game but still want a Volvo S60 R-Design can visit a local Volvo retailer or go to www.volvocars.com/en-CA to build their own. Edward’s S60 T6 R-Design is all-wheel drive with an automatic six-speed transmission, featuring leather interior, 18-inch diamond-cut Xion alloy wheels, sport chassis, active dual Xenon headlights, rear spoiler, climate package, multimedia package, BLIS (Blind Spot Information System) and keyless drive.


Volvo Cars of Canada Corp. is part of the Volvo Car Corporation of Göteborg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 41 Volvo automobile retailers across the country. The company’s product range includes the stylish and sporty C30, the elegant C70 hardtop convertible, the S40 sedan and the S80 flagship sedan. For customers looking for a vehicle with all-road capability, Volvo offers the versatile XC60, XC70 and XC90. The new-for-2011 S60 sport sedan lineup now includes the T6 AWD and T5 FWD, both offering Pedestrian Detection with Full Auto Brake. The S60 recently joined the 2011 S80, C30, XC60 and XC90 as a Top Safety Pick from the Insurance Institute for Highway Safety (IIHS).

Volvo has Two Chances for you to Win Breaking Dawn Prizes

Are you ready for the wedding of the Century? Volvo is sponsoring TWO chances for you to win prizes related to Breaking Dawn.

[Read more...]

Volvo Offers “Journey to the Wedding” contest

Volvo’s “Journey to the Wedding” Online Promotions Offer Twilight Saga Fans a Chance to Win Premiere Tickets, a Brazilian Getaway or a Volvo S60 R-Design

Fans can enter Volvo’s Facebook contest for a chance to win tickets to the premiere of “The Twilight Saga: Breaking Dawn – Part 1” and can play the online game for the chance to win a Brazilian getaway and Edward’s Volvo S60 R-Design at www.JourneytotheWedding.com.

ROCKLEIGH, N.J. (Oct. 12, 2011) ­­– Volvo is inviting Twilight Saga fans to the wedding of the century with two online promotions in conjunction with the release of Summit Entertainment’s The Twilight Saga: Breaking Dawn – Part 1, opening in theaters on November 18.

Beginning October 15, participants can register to play Volvo’s online game, “Journey to the Wedding,” for a chance to win a trip for two to Rio de Janeiro, which includes a stay in the same luxurious house where Edward and Bella spent their honeymoon. The lucky winner will also take home the actual 325 HP Volvo S60 R-Design that Edward drove in the fourth installment of the film franchise. With a perfect marriage of style and substance, Volvo’s S60 R-Design features best-in-class acceleration, performance and fuel efficiency, making it Volvo’s most dynamic and sporty model.

Also starting on October 15, fans are invited to submit photos or drawings of what they would wear to Edward and Bella’s wedding on Volvo’s Facebook page. The person who submits the entry with the most votes will win two tickets to attend the world premiere of The Twilight Saga: Breaking Dawn – Part 1 in Los Angeles on November 14. Volvo will also provide the winner with two round-trip airline tickets to Los Angeles, two nights of hotel accommodations, and $500 spending money (visit Volvo’s Facebook Page for official rules and complete details).

“It’s not often wedding guests are the ones to receive the gifts, but one lucky fan will drive away happily ever after in a Volvo S60 R-Design, just like Edward and Bella,” said John Maloney, vice president of marketing and product planning for Volvo Cars of North America. “The Volvo S60 R-Design is the most powerful Volvo ever and safe enough to protect Edward and Bella; and now one Twilight Saga fan will experience the same dynamic driving experience designed around them.”

How Volvo’s “Journey to the Wedding” Game Works

Beginning October 15, players (ages 13 and up) can register at www.JourneytotheWedding.com to play the interactive game. In the game, fans make their way to the wedding of Edward and Bella by completing a series of three challenges. The player who finishes the final challenge in the shortest amount of time will win the game. Volvo will announce the winner on or about November 28.

In addition to the game, fans will want to visit the website’s online photo gallery for photos of Edward and Bella and learn more about Edward’s Volvos, including the Volvo C30, Volvo XC60, and Volvo S60. Fans can also learn more about the game on Volvo’s Facebook page and Twitter account.

Fans who don’t win the online game but still want their own Volvo S60 R-Design can visit a local Volvo retailer or go to www.volvocars.com/us to build their own. Edward’s S60 T6 R-Design is all-wheel drive with an automatic transmission and features Saville Grey metallic exterior, off-black leather interior, 18-inch diamond-cut Xion alloy wheels, sport chassis, active dual Xenon headlights, rear spoiler, climate package, multimedia package, BLIS (Blind Spot Information System) and keyless drive.

Another Volvo Marketing Pitch Coming This Fall

The Twilight Examiner unearthed this tidbit on A Direct Marketing News Item that announced Allyson Witherspoon as Volvo’s new global digital brand director.

“The automaker will launch a “global online event in November” for the release of Breaking Dawn, the fourth film in the Twilight series, said Brooks. He declined to provide more specific information about the initiative.

Doug Speck, CEO of Volvo Cars of North America, said in January that the company would boost advertising spending this year and that it had planned to spend as much money in the first quarter alone as it spent in 2010.

Witherspoon said she has already held meetings with Volvo and “gone through” her vision for their work.

“Volvo has a rich history of innovation in the digital space,” she said, adding that she has also “reached out to all the [agency's major] clients.”

Volvo obviously has a history with the franchise. The Examiner has a great rundown on the campaigns that Volvo has run before.

There is at least some good news, and that is that Silver, sports car-type, Volvos were spotted in the Vancouver area (by the TwiFans website see photo above) for filming back in the late spring. So at least they are coming way closer to getting the car in the film to match the car in the book.

The Volvo: Breaking Dawn Style

As you all probably know, Edward’s Volvo in the Twilight movies is not the model mentioned in the books. The particular model is no longer being produced.  In general the fan reaction to the vehicle used in New Moon and Eclipse was not favorable on two fronts:

1) It was a dark grey that read as black on film instead of the bright silver mentioned in the novels

2) It was an SUV and not a sedan/sports car. Many fans started the cry, “Since when is Edward a soccer mom?”

Well it looks like we may just be in luck. Alison from Twifans was up in Vancouver last week and she managed to snag a series of pictures of what she believes is the Volvo model for Breaking Dawn.  In short, the sports car look is back folks!

There is a really good side by side comparison of the photo and the car as it appears on Volvo’s official site on TwiFans, along with the story of how they got the photos hoping for the best while driving down a public road.

According to Alison:

“We went to straight to the Volvo website and started comparing wheels, tail-lights, spoilers, and colors.  After an hour (or two) of dissecting the vehicle from top to bottom we concluded with certainty that Edward’s ‘Breaking Dawn’ Volvo is a S60 R-9 design series.” There is a great 360 view of the car on Volvo’s site.

You can find the full story of the adventure on TwiFans here. (at the moment it is requiring login, but that might be a temp glitch) They have changed their site requirements the login is now mandatory.

 

The Volvo: Breaking Dawn Style

Given that the Volvo has changed a bit from what is in the books when it hit screens, many of us have been wondering what it will look like in Breaking Dawn.

In the books the Volvo is a S60R which is no longer made. Stephenie Meyer in the recent fansite interviews stated:

“…you know the reason that Edward drives a Volvo is to be inconspicuous and because the whole—you know, people see a Volvo and think you buy them for safety and it’s kind of a joke, like it’s the way to blend in because the last thing in the world he needs is a safe car.  So when I was doing the cars, my brothers are car freaks—you know— and I asked them.  I said, “Okay, if you were gonna drive a Volvo but you’re a car enthusiast” and they’re like: “Ugh!” And I’m like: “No, what are you gonna drive?”  And they’re like: “Well, there’s the S60 R.  Very limited, not a lot of people did it.  It looks like a sedan but it’s built for racing.”  And so I was like: “Oh that’s perfect!”

So, the intention based on Stephenie Meyer’s quote seems to be inconspicuous, but with a love of car enthusiast speed. Also add to that that the color as stated in the books and on Stephenie’s website is bright silver.

The  Twilight movie has a Volvo that didn’t quite blend in. It had that Herbie the Lovebug on crack look. It did, however get the speed and color aspects right.  In New Moon and Eclipse the pendulum swung totally in the opposite direction to a SUV with a paint job that looked black. Inconspicuous was the understatement of the year. The car was  rendered completely forgettable.  That potential speed factor was totally annihilated.

So now we are up to Breaking Dawn and we think we speak for many fans when we say CAN YOU JUST GET THE DANG CAR RIGHT!!!!!!!!! It’s a VOLVO SEDAN. They make Volvo sedans,(not a truck, a SUV, a coupe, a scooter or anything esle on wheels) it’s not that hard! Also this is silver and this is black.

Fear not, there is a solution that one of our Lexicon readers, CC, stumbled upon. Volvo has a totally revised S60 out that is an awful lot like the now defunct S60R! We played with the “build your own Volvo S60” features on the site and the pictures above are what we came up with.

Volvo Launches Lost In Forks

This just in from Volvo:

Choose your path and win Edward’s Volvo.

Volvo has launched a brand new online contest to tie-in with the new Twilight Saga: Eclipse movie. And this time it takes you to Forks!

The objective of the game is to reach the Cullen House in the shortest number of forks in the road. Everyone who achieves this will be invited to enter a final round, where they’ll play for the chance to win a Volvo XC60 just like Edward’s in Eclipse.

The contest opens today at 10:00am pacific time.

A Look at Edward and Bella in Front of the Volvo

Eclipse-Postervolvo

Volvo just sent over this new still. Volvo’s current Lost In Forks contest is going on here.

Volvo Contest and Forks Filming

Volvo just started their contest to send fans to the Eclipse premiere. You can sign up here for a chance to see Eclipse at the LA Premiere.

Now clearly Volvo has something else up their sleeve, because according to the Dazzled by Twilight store/tour company located in Forks, Volvo was filming in Forks just before Memorial Day Weekend. According to the Dazzled by Twilight Facebook page:

“Remember last year’s Volvo: What Drives Edward contest? Well this year’s sounds like it’s going to be even better: It’s set in Forks! I managed to grab a few words with the director and he told me they were planning something really special for the fans.“Eclipse is all about choice. We wanted to give fans a chance to st…ep inside the world of Twilight and decide their destiny for themselves.”I’ve learned it starts June 22nd.Sounds really exciting!”

So stand by because something is coming.