Breaking Dawn Part 1 Hits 5 Million DVD Sales

According to the Lionsgate press release:

Summit Entertainment, a LIONSGATE® company, announced today that the home entertainment release of the current installment in the studio’s blockbuster TWILIGHT SAGA film franchise, THE TWILIGHT SAGA: BREAKING DAWN – PART 1, has sold over 5 million DVD and Blu-ray units in the first 11 days of release. DVD sales for the film, which became available at retail on February 11th, are approximately 13% ahead of sales of the third film in the franchise, THE TWILIGHT SAGA: ECLIPSE, at the same point in its release. Digital sales of THE TWILIGHT SAGA: BREAKING DAWN – PART 1 are also strong with over 74,000 electronic sell through transactions (53% ahead of THE TWILIGHT SAGA: ECLIPSE at the same time) and over 175,000 video on demand transactions (162% ahead of THE TWILIGHT SAGA: ECLIPSE at the same time).

Breaking Dawn DVD Commercial Aimed at Husbands and Boyfriends

So how many of your significant others took the hint. When Laura was out at Target on Friday night, she met at least three guys who were there to get the DVD for their wives, including one guy whose wife thought he was out bowling.

Via Hypable

Breaking Dawn Outselling Eclipse on DVD

Breaking Dawn is the most successful Twilight movie to date when you add up the domestic and foreign box office totals. It is now also the most successful on DVD. According to Reuters:

Part 1″ got off to a stronger start on home entertainment than the last “Twilight” movies, selling 3.2 million DVD and Blu-ray discs over the weekend.That is 18 percent more than the 2010 “The Twilight Saga: Eclipse” took in its first weekend of home release in December 2010. “Eclipse” sold 2.7 million units its first weekend of release.

The discs went on sale at midnight on Saturday — timing reserved for big titles. Target and Walmart stores each sold exclusive versions of “Breaking Dawn” DVDs and Blu-rays, and held special events just after midnight Saturday morning.

Summit said that film also had approximately 50,000 digital sales, a 47 percent increase over “Eclipse,” and approximately 80,000 Video-on-demand transactions, a 142 percent increase over the 2010 movie.

The Breaking Dawn DVD Review

Thankfully this isn’t like New Moon where we had to buy three versions just to get all the extras! The DVD’s are basically the same content no matter who you order it from it’s the packaging perks that are different. Though the Walmart version also has Bruno Mars and Chritina Perri videos on it ( hit youtube and you can see those as they have been out for months)

So, help out your fellow Twilight fans who haven’t run to the store or online yet.

Which DVD/blu-ray did you buy?

Which retailer did you get it from?

One thing we realized this morning was that the Blu-ray special edition (the one with the packaging that matches the special editions from the other films)was only available from Target online. You could get the basic blu-ray in the store.

Also what is your favorite part in the extras?

Walmart versions
—Perk= fabric poster on the wedding dressing version

Target versions
—-Perk=prop flower used at wedding in collectors tin collectors edition

Version available any place

Video: How the Wolfpack Fought Back

Ew has the exclusive clip on this one:


In this exclusive EW clip, it’s all about the wolf pack and their climactic battle with the Cullens towards the end of the film. (And if you don’t want your wolves-are-real illusions shattered, we suggest you don’t continue onward.) The choreography and special effects and stunts were all carefully thought out and planned to the very second in order to make the scene look as realistic as possible. Funny then, how hard it is for the actual actors to pantomime fight scenes versus the air, or in some cases, a not-so-ferocious beanbag.

Check it out on EW because we can’t embed it here.

Video: E! Covers Breaking Dawn Birth Bloopers

How did Rob, Kristen and Taylor keep from laughing? The answer is they didn’t.

Video: Yahoo Previews the Breaking Dawn Part 1 DVD

ET had their video earlier now it’s Yahoo’s turn.

Video: ET Previews the Breaking Dawn PArt 1 DVD

Check out the featurette that appeared on ET.

Video: Breaking Dawn DVD Preview

The big day is right around the corner on February 11. Here are some details

Walmart Announces Breaking Dawn DVD Release Events

This press release in from Walmart:


Calling all Twi-hards! Walmart cordially invites Twilight fans to celebrate the marriage of Bella Swan and Edward Cullen on Feb. 10 in more than 2,700 stores. Twilight fans at Walmart will get the following exclusive content with every purchase of the Twilight Saga: Breaking Dawn Part 1, a 2-disc DVD or Blu-ray:

Bella’s Wedding Special Edition featuring the collectible wedding dress packaging

Fabric poster of Bella and Edward’s big day

Music videos from Bruno Mars and Christina Perri

Starting at 11 p.m. on Friday, Feb. 10, Walmart will throw the ultimate Twilight party with special giveaways*, movie trivia and a bakery stocked with Twilight-themed treats such as cupcakes and cakes. Walmart shoppers can also catch a cameo appearance from Rosalie Cullen on the retailer’s in-store television network while waiting for the midnight unveil.

“When it comes to entertainment, Walmart is the destination for new movie releases, video games, music and more,” said Seong Ohm, senior vice president and general manager of entertainment for Walmart U.S. “We’re excited to give the millions of Twilight fans a place to unite, celebrate and receive exclusive Breaking Dawn collectibles at a great price.”

A perfect Valentine’s Day gift for fang-y friends and families, the DVD will be available for $22.96 and the Blu-ray for $26.96. For a full list of stores holding midnight events, please visit

Walmart’s other hard-to-resist Twilight products include:

Twilight Saga: Breaking Dawn, Part 1 National Edition DVD – $19.96 / Blu-ray – $22.96

Twilight Saga: Breaking Dawn Soundtrack – $11.88

Twilight Saga: Breaking Dawn Dance Poster – $5.00

Books from the Twilight Series including Twilight, New Moon, Eclipse and Breaking Dawn – $7.64