According to the Make-Up Blog:

“Ann Taylor hosted a cocktail party and exclusive preview of their Fall 2010 Collection at the SoHo House in West Hollywood CA, Thursday, May 13, 2010. The collection is inspired by the idea of mixing timeless American style with European sophistication. Ann Taylor took those romantic sensibilities and mingled them with decidedly modern silhouettes and impeccable fabrics. The line also includes accessories inspired by heirloom estate jewelry…Anna Kendrick, Sophia Bush, Eve, Taraji Henson, and Julia Jones, with President of Ann Taylor Christine Beauchamp were spotted at Ann Taylor’s Exclusive Preview of the Fall 2010 Collection. The event celebrated the new, revamped image for Ann Taylor which appeals to a younger, trendier consumer.”