Archives for 2010

According to the press release:

“Nothing comes between Ashley Greene and her SoBe. Nothing….zero! And to prove it, “The Twilight Saga” actress is celebrating the launch of SoBe Lifewater’s newest 0 calorie flavors – Cherimoya Punch and Strawberry Dragonfruit – by posing in SoBe skinsuits for the pages of Sports Illustrated’s iconic Swimsuit issue. The advertising spread from SoBe, a vibrant PepsiCo brand, appears exclusively in the eagerly-anticipated 2010 edition which hits newsstands Wednesday, February 10.

Designed by make-up artist Joanne Gair, the two intricately hand-painted SoBe skinsuits were inspired by the new, exotic SoBe Lifewater 0 calorie flavors, Cherimoya Punch and Strawberry Dragonfruit, and take their design cues from the SoBe bottles – from the painted scales right down to SoBe’s signature lizard.

Participating in the SoBe skinsuit campaign was a no brainer for Greene, a self-proclaimed SoBe fan. “Being a part of the SoBe skinsuit shoot in the Turks and Caicos was amazing,” said Ashley Greene, who calls the detailed bikini and one-piece SoBe skinsuits real works of art. “It took the artist 12 hours to paint the SoBe scales on each skinsuit, but it was totally worth it. It’s an experience I’ll never forget.”

Known for blending the unexpected, SoBe Lifewater’s two newest 0 calorie flavors – Cherimoya Punch and Strawberry Dragonfruit – are infused with vitamins, antioxidants, and herbal ingredients. The revolutionary 0 calorie, all-natural sweetener, PureVia, offers a full-flavor taste without the calories. SoBe products are available for purchase at stores nationwide.

According to Angelique Krembs, SoBe marketing director, Ashley’s SoBe skinsuit shoot was yet another unexpected twist from the SoBe brand. “The images of Ashley modeling her SoBe skinsuits on the beach and in the jungle say zero calories, zero inhibitions and uninhibited fun; they’re emblematic of the SoBe brand personality…and the SoBe drinker,” she said. “I think the ad shows just how good life with zero can look.”

Also being announced is SoBe’s “Zero Calories, Zero Inhibitions Vegas Sweepstakes” which runs from Wednesday, January 6 through Friday, January 29 on SoBe.com. One lucky winner – and three of his or her fortunate friends – will win tickets to the hottest party the year – the invite-only 2010 Sports Illustrated Swimsuit Edition launch in Las Vegas. “We’re offering SoBe fans a once-in-a-lifetime experience to party in Vegas, with SI models, on our tab,” said Krembs. “Plus, when you enter at SoBe.com, you can also check out the behind-the-scenes footage from Ashley’s SoBe skinsuit photo shoot.”

For more information, go to SoBe.com.”