Another Volvo Marketing Pitch Coming This Fall

The Twilight Examiner unearthed this tidbit on A Direct Marketing News Item that announced Allyson Witherspoon as Volvo’s new global digital brand director.

“The automaker will launch a “global online event in November” for the release of Breaking Dawn, the fourth film in the Twilight series, said Brooks. He declined to provide more specific information about the initiative.

Doug Speck, CEO of Volvo Cars of North America, said in January that the company would boost advertising spending this year and that it had planned to spend as much money in the first quarter alone as it spent in 2010.

Witherspoon said she has already held meetings with Volvo and “gone through” her vision for their work.

“Volvo has a rich history of innovation in the digital space,” she said, adding that she has also “reached out to all the [agency's major] clients.”

Volvo obviously has a history with the franchise. The Examiner has a great rundown on the campaigns that Volvo has run before.

There is at least some good news, and that is that Silver, sports car-type, Volvos were spotted in the Vancouver area (by the TwiFans website see photo above) for filming back in the late spring. So at least they are coming way closer to getting the car in the film to match the car in the book.

Comments

  1. Creative Admirer says:

    Twilight will not be the first film to advertise within their movie, not that I condone it as I have often found that annoying. Yet, I suppose it really doesn’t matter as long as it’s as inconspicuous as possible. I want to have the entertainment choices necessary to enjoy myself but also to fulfill my hobby which is also very important to me. Because I love to write and I require a resources that allows me the movies and TV options necessary to give me an array of choices. It was a bit shocking that Comcast wasn’t making 100% digital programming available plus had such limitations in their programming and initial free equipment. International channels were quite limited which means my writing would suffer on that level and they were not offering HD free for life. This certainly would not work due to the type of writing I do which is all based off movies and the actors surrounding them. Now I did find that with Dish Network I can get more programming and movie channels for far less money plus a free Sling Adapter which fits me as I travel a lot and need to bring my services with me. I ended up changing jobs and started working for Dish Network, still traveling a lot but understanding better how all this is possible. Now I am clear that whatever makes it easiest to work and enjoy my own hobby is what is necessary which brings happiness to me and my internet family. There is so much great stuff I’m finding now to research my character from Breaking Dawn, now I won’t release the actor till November but who cares it’s the fact that the material is now available without putting me in the poorhouse. http://www.besttvforme.com/

  2. You are so boooored -.-’

  3. they should do lost in forks again!! and keep it up! i LOVED it soo much!

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  1. [...] Twilight Examiner via The Lexicon they’ve found this goodie of a tidbit. I tried VERY hard to win a volvo last year. I’m [...]

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