Jen Yamato over at FearNet explores what New Moon may mean for Hollywood movies. Unlike other reporters, Jen knows a lot about the series and because of that here analysis makes sense because she truly understands the product in more than just a cursory way.
“The Twilight Saga: New Moon opened with $142M its first weekend, earned over $230M in less than two weeks ($473M, if you count the global box office), and broke records previously held by male-oriented tent pole releases like The Dark Knight (in Single Day Sales). So now that other studios have taken note of the vampire saga as a legit and bankable franchise and not a one-off fluke, how could New Moon change Hollywood?
That’s a question pundits have been asking since New Moon’s numbers started rolling in two weekends ago, indicating that the sequel had bigger potential than anticipated. By opening day, it had already topped the entire opening weekend take of the first film ($72M over $69.6M a year ago). By yesterday, the LA Times had deemed success a “problem” for Summit Entertainment, a studio whose stock has risen as fast as the quickening pulses of a theater full of tweeners and Twilight Moms watching Taylor Lautner take off his shirt.
So how could the increasing successes of Twilight and New Moon affect how movies are made and sold? We consider what New Moon’s popularity could mean for Hollywood.”