Even since it came out that Edward is not driving a light colored, silver, Volvo sports car in New Moon and Eclipse there’s been a passionate reaction among fans. It’s ranged from:
“Personally fine with the drama of “dark” grey versus “silver”; not a HUGE delimma in terms of continuity controversy. Afterall no one made a stink over Rosalie driving a Benz in the movie instead of the ostentacious BMW Edward and Bella discuss in the book. I’d actually welcome the change if they would ditch the stupid girly shortened S40 with the fin, and put Edward in a masculine Volvo like the S60 or new S80; turbo of course. Stephenie even provided pictures of her Cullens’ cars on her website years ago for her fans, why couldn’t they simply utilize her imput. Truly a small detail in the scheme of things, I’m much more interested in the plot of the movie reverting to a truer version of the book than in Hardwicke’s version, so really this would be one change i could agree with.”
“just saw the trailer. and it’s definitely not the same volvo as in twilight. this one is big and a LOT darker (i’d say it’s black, but hey, if the official term is dark grey..anyway no where near “shiny silver”)…so strange that they changed cars! I’m not nearly as upset about the change in color as i’m about the change in style though..cos this new volvo seriously just doesn’t look like anything edward would drive. it’s the same one my mom has, so i kinda put the middle-aged-suburbian-woman tag on it.”
So, check out the Ad Week article (the makes no difference to me people are probably on this wavelength) on the issue and the reaction over at Jezebel magazine (the you killed the Batmobile people are probably on this wavelength) from an advertising pro. TY to Beth for pointing it out.
Regardless of where you stand on the movie issue, if you want the chance of winning a brand new car check it out here at What Edward Drives.