Kristen Stewart: The Face of Florabotanica

Kristen Stewart was recently chosen as  the face of Balenciaga Paris’ new women’s scent, Florabotanica, which is due out in September.  In an article for WWD, Kristen and the perfume’s creator commented on the photo shoot:

The advertising photo shoot set was decorated with 3-D metal sculptures looking like elements of a floral print Ghesquière made a couple of years ago.

“It’s the reality that looks artificial,” said Ghesquière. “I think it was quite interesting.”

In the print campaign photographed by Steven Meisel, Stewart — wearing a dress from the flower collection — stands fairly straight-legged, with her hands in her pockets.

“I think that’s kind of perfect for this particular ad. Usually, a fragrance ad would definitely be like,” said Stewart, striking an exaggerated, sexy lounge pose on the couch. “When I first stood there, I was like, ‘OK, do you want me to show the curves of the dress? Do you want me to stand like this? Like that?’ And they were like, ‘Just be comfortable.’?”

Leave us a comment – what do you think of the way the add turned out? You can read more at WWD.


  1. I like the ad. I will definitely have to go to the mall and test it out.

  2. LadyLovesLeo says:

    Wow! If you want to feel like you’ve had the breath knocked and slapped out of you, read the posts under the article on the WWD website. I finally had to stop reading. Kristen can certainly evoke emotions out of the general public – fans and haters!

    I’m happy for Kristen, and I hope the fragrance campaign goes well.

    • Christina says:

      I actually went and checked them out per your recommendation–wow are people nuts. I think half of that stuff is made up, anyways. Since when did fans give her the nickname “b—h face”? LOL! That doesn’t even make sense.

  3. Here is the detailled look of the new packaging.
    I’m a french fan and here is a link to my website with photos 🙂

  4. Fiona Cullen says:

    The campaign is alright, but if you look at it in high resolution it doesn’t look like Kristen. They made her face too angular, I feel like her personality is lost in this shot.

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