Breaking Dawn Plays a Role in Fandango’s Most Successful Year Ever

According to the press release from Fandango:

Fandango, the nation’s leading moviegoer destination, achieved double-digit growth in 2011, marking its best-performing year in the company’s 11-year history. The year marked record highs for Fandango, not only in ticket sales, but also in online and mobile traffic, advertising sales and the number of theater screens it represents across the country.

Among Fandango’s other best-year-ever results:

An 11% year-over-year increase in average monthly Web traffic, reaching as high as 25 million unique visitors per month. *
A 59% year-over-year increase in average monthly Mobile traffic, reaching as high as 9 million unique visitors per month. *
A 73% year-over-year increase in mobile ticket sales year-to-date.
Record-breaking mobile percentage of total traffic, with mobile representing more than 28% of all visits to Fandango. *
Record-breaking mobile percentage of ticket sales, with mobile sales for The Twilight Saga: Breaking Dawn, Part 1, representing 22% of Fandango’s sales for the film’s opening weekend.
Ticketing footprint grew to more than 16,500 screens across the country, representing the wide majority of the marketplace.
Increased deployment of Fandango’s exclusive and paperless Mobile Ticket, reaching more than 1,200 screens this year. More than 1,000 new screens will offer this convenience in the next few months.
Record-breaking sales and largest percentage of tickets sold for a movie’s opening (19% of domestic opening weekend for Harry Potter and the Deathly Hallows, Part 2).

Reader probably remember how Fandango partnered with Summit to reveal a personalized wedding invitation to Bella and Edward’s wedding coupled with a ticket sale alert. Definitely that marketing venture paid off!  What do you think they will come up with for part 2?

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