Summit Entertainment, a LIONSGATE® company, announced today that the home entertainment release of the current installment in the studio’s blockbuster TWILIGHT SAGA film franchise, THE TWILIGHT SAGA: BREAKING DAWN – PART 1, has sold over 5 million DVD and Blu-ray units in the first 11 days of release. DVD sales for the film, which became available at retail on February 11th, are approximately 13% ahead of sales of the third film in the franchise, THE TWILIGHT SAGA: ECLIPSE, at the same point in its release. Digital sales of THE TWILIGHT SAGA: BREAKING DAWN – PART 1 are also strong with over 74,000 electronic sell through transactions (53% ahead of THE TWILIGHT SAGA: ECLIPSE at the same time) and over 175,000 video on demand transactions (162% ahead of THE TWILIGHT SAGA: ECLIPSE at the same time).
Breaking Dawn Part 1 Hits 5 Million DVD Sales
February 23, 2012 By 2 Comments