According to AdWeek, Summit has struck a deal with Habbo to create a virtual Twilight world within the framework of its existing worlds:
“Summit Entertainment, the studio behind the red-hot Twilight movie franchise, has inked a deal with Habbo, a Web-based virtual playground popular among tweens and teens in more than 30 countries, to cross-promote the upcoming The Twilight Saga: New Moon.
Starting in November, a few weeks prior to New Moon’s Nov. 20 premiere, Habbo will roll out a New Moon-themed virtual space within its 31 virtual worlds around the globe. In addition, site users who create avatars (videogame-like versions of themselves) will be able to decorate their own “rooms” with virtual goods based on the movie.
Details are still being worked out, but Habbo officials said they also likely to promote both the movie and the virtual Moon-themed environment with an online media campaign. Plus, Summit executives are planning to reach out to various Twilight fan communities on the Web to drum up interest in the program.”
Now if you want to know, what exactly is this Habbo, virtual reality thing. Wikipedia has a great basic description. It’s one of those things that’s hard to describe unless you have played it. So, are you a Habbo person?