Hot Topic is now the second commercial site (Borders was the first when they asked what you wanted at midnight release parties) to actively do something to gauge fan reaction, and to then better give fans what they are looking for. For starters they are looking for feedback on the upcoming listening parties that are being held this Friday. According to Michelle from Hot Topic:
We actually started a Twilight Blog group so if you could let Twilight fans out there know that Hot Topic has a Twilight Blog team that would be super awesome of you and you can check us out here: http://blog.myspace.com/index.cfm?fuseaction=blog.view&friendID=124820264&blogID=441496335
We have a new blog weekly about different topics and welcome comments and everything.
Also, our bios are up on the Hot Topic site for anyone who wants to check us out: http://community.hottopic.com/insideht/twilight_blog.asp