Romeo and Juliet Reboot Banking on Twilight appeal

Hypable has a story about a Romeo and Juliet reboot that is being shopped around Cannes, and the PR team is using actively courting what they call the Twilight Generation.

“It’s a classic story that we want every teenager in the world to come see,” Ileen Maisel, one of the film’s producers, told 24 Frames, adding that even though the dialogue retained Shakespeare’s flavor, it was uttered in “understandable iambic pentameter.”

Or as one of the film’s publicists put it: “This is ‘Romeo and Juliet’ for the Twilight Generation.”

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