New Moon and Eclipse Still Hang on to Midnight Sales Record

It was widely predicted that the latest installment of the Harry Potter franchise would upset the records set by the two most recent Twilight films. However the results fell short of what was widely thought to be a shoe-in for Harry Potter to overtake New Moon. Most  industry blogs were divided 50/50 on whether it would overtake Eclipse. In the end, Harry Potter didn’t overtake either of them in midnight sales(midnight sales cover tickets sold midnight until circa 10:00am).

According to MarketWatch:

““Harry Potter and the Deathly Hallows Part I” made $24 million in its debut during the wee hours Friday, enough to pull into third place among films with midnight screenings, according to figures from box-office tracker

“Deathly Hallows” fell behind two films in the “Twilight” series. “The Twilight Saga: Eclipse” still is tops with its $30 million-plus debut earlier this year on June 30. And “The Twilight Saga: New Moon” comes in second at $26.3 million for its Nov. 20, 2009 midnight release.”

Regardless of the midnight showing results, Harry Potter will undoubtedly be in the top ten films this year and in all likelihood make the top five. The franchise is also set to overtake Star Wars as the most successful film franchise at the box office. Also in fairness to the Potter chain, Eclipse opened at roughly 4,400 theaters opening day while Potter opened at roughly 4,100. (Stats via Box Office Mojo).

What will really be interesting is if Harry Potter can do two things: 1) break the $300,000,000 mark, something it has only done twice 2) beat the $317,575,550 benchmark set back in 2001 with the first Harry Potter movie. To overtake Eclipse in total sales, Harry Potter needs to come in at over $300,531,751 by the time it finishes its run.


  1. I saw HP at 3am this morning in IMAX! Great movie!

    • Going to see it Monday ! Glad it was good. My sisters didn’t like it and thought it was long and boring. Maybe wizards aren’t their thing. But I’m excited thanks !

  2. I like the Potter books and I’m sure those fans are talking crap about wanting to break the record but the Potter movies could of broken it last summer with Half Blood Prince but didn’t. The Potter fandom is huge and maybe the last movie can break one of those records but BREAKING DAWN WILL break Eclipse’s record. Waiting a year and more will get fans wanting it more. There is no doubt about the passion the Twilight fans have to seeing these movies early and more then once.

    • I’m not sure about that. It seems like everywhere I go I see lots of fans not really being behind BD the book. I mean I think it has a chance, but I don’t think it’s a given at this point. If I can do it again I am so there at midnight for the last two movies.

  3. Loved it! Went to the 10am show this morning. Surprised b/c dh & I saw Eclipse at the 10am showing following the midnight premier and the theater was packed full. HP was not, lots of empty seats. Don’t know if it was due to school still being in session? I’m sure it will make loads of money over the weekend & Thanksgiving break.

    • Possibly the wider range of fans that Harry Potter has. More adults are into Harry Potter whereas Twilight fans are mostly teens (who are more willing to go see a movie at midnight). Just a theory.

  4. It will be interesting to see if anyone can come up with a reason why NM & Eclipse beat out DH. One would think that the last of a franchise would do better than that.

    I know people are already geared up for BD1!

  5. This really pisses me off. I used to like twilight and now, I only like one character from it. The fact that this generation has a vile taste in both literature and movies and would support one of the worst pieces on literature and movies EVER more than such a wonderful tale, makes me quite frankly, ashamed. Good news that no matter how much money it makes, the facts are there clear for anyone who has the brains to listen, at how undeserving everything Twilight gets.

  6. ha ha harry potter does not rock as much as the twilight m ovies do. but i will see it for my birthday this week

  7. Joshua L. Roberts says

    In all fairness folks, HP’s success has been spread out over 11 years. The first movie came out in 2001. So what I’m saying is, people just aren’t as quite excited about it, as they were when it was fresh. HP is still going to be huge and a heavy contender, no matter what… plus critics will actually LIKE it.

    As for Twilight… It’s been a rush since day one. Within 5 years we get 4 books with 3 movies. Twilight is everywhere now, just like HP was years ago… The greater question is… Will Twilight have the staying power that HP has, or will the fans murder it?

    • Twilight was murdered loooong ago. It’s a shame how overblown the series has become. It’s become more about the movies and less about the books. Harry Potter on the other hand, seems much more balanced in that respect. Twilight used to be about the story. Now it’s become about the actors. Take this website for example, Twilight Lexicon. What do you see on the news page? It’s all about the actors! It’s so freaking frustrating. What happened to the love for the story – the love for our hero, Bella? For the love story? Where has that gone?

  8. The record is safe, until Breaking Dawn is released.. then the Midnight sales record is going down…. in a big way!

  9. I never got into Harry Potter. I have the first 5 books (paperback set) but haven’t read them. I don’t see why people have to compare. They are different types of stories. Having said that, I can’t help but smile at how this is going down for some snarky entertainment blogs.

    • I personally love HP in a completely different way than twilight, and I have to agree that I can not understand why it has to be compared? I mean I get the midnight sales. Every franchise from here on out will probably be pitted against twilight for opening nights, but as far as all the HP vs. Twilight stuff it’s ridiculous. I mean while we’re at it why don’t we compare Tolkien’s LOTR with Twilight. (books not movies)

  10. This latest Harry Potter movie was the best one, I think that the Harry Potter movies will make its goals. I am glad that they split the last Harry Potter and the last Twilight book Breaking Dawn into two parts, beacause they can put everything in the movies. Like with the first part of Harry Potter and the Deathly Hallows, everything that I thought should be in the first part was in it. We just have eight months till the last part of Harry Potter, and a year from the day before yesterday till the first part of Breaking Dawn. I can not wait!!!

  11. DH was amazing! Everyone should go see it. Long live Twilight and Harry Potter!

  12. As a long standing fan of HP,I really enjoyed the Deathly Hallows. There were alot of empty seats at my showing as well and I thought perhaps it was because school hadn’t let out yet. I’m sure over the Thanksgiving holiday more people will go see it and it’s worth seeing too. I’m looking forward to next Thanksgiving when Breaking Dawn comes out. So it will be interesting to see if it will break Eclipse’s midnight totals or end in a tie.

    • I love both of them too and i hate it when people get in a debate about them. They are two completely different stories. My son went to see HP twice and he said it was even better the second time around. I dont know why some of the theaters where empty. Could it be because people are avoiding the crowds or waiting for the thanksgiving holiday weekend. I am sure HP will smash box office records

  13. I really wish people would stop comparing how much money these movies make (as if money means everything.) Even if DH beat Eclipse this seems like a Harry’s wand (that is a euphemism)is bigger than Edward’s (or vice versa) “competition”. Please…

  14. I love Harry Potter and Twilight, but I do prefer Deathly Hallows, because it is a much better thought out story and its alot more interesting.

    But whats making me really hate Twilight is the young fans that like the saga. (not all of them) but most of them will write horrible comments on yours if you say your opinion or say you like Harry Potter.

    You dont get that kind of abuse from potter fans…

  15. Harry Pottah says

    MMMMhmmmm well thats because students had school. I went to the midnight show and we are gonna beat Twicrap so hard next summer it’ll be sooo funnay. Bring on the hater comments I DONT CARE! 🙂


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