Breaking Dawn DVD is Breaking Records

According to Variety,

Showing continued strength of the “Twilight” franchise, Lionsgate has sold an estimated 3.85 million DVD and Blu-ray units of its fifth and final “Twilight” film in its first weekend of release — an increase over the fourth film.

The studio said Blu-ray sales accounted for 27% of weekend sales of “The Twilight Saga: Breaking Dawn — Part 2,” up from 22% of the first weekend sales of “Breaking Dawn — Part 1.”

Lionsgate also said the film recorded approximately 20% more electronic sell through transactions than “Breaking Dawn — Part 1,” which it called “early indications of a robust VOD performance as well.”

Lionsgate’s Ron Schwarts, exec VP and general manager of home entertainment, said in a statement: “Consumer demand for ‘The Twilight Saga: Breaking Dawn — Part 2? reflects strength in all segments of the home entertainment marketplace – packaged media, digital and on demand. This is further proof that author Stephenie Meyer has created a timeless classic that moviegoers want to enjoy over and over in a wide variety of formats.”

Comments

  1. Yeah, baby!!! ;-D

  2. The Twilight Saga begins and ends on such strong notes – and 2-4 are great too of course – that I’m sure that now the complete story is available for home viewing it will continue to win over new fans for some time to come.

  3. I haven’t gotten my copy yet because I think I want the Target version and its a hour and a half away. Does anyone think there is a better version out there and enlighten me before I make that trip? Let me know.

  4. I like the Summit logo presentation better than the Lionsgate one. Enjoyed the third disk from Target.

  5. Oh my God, I like “Twilight” in all, but “Breaking Dawn”—both book and movies—is horrible. Can’t believe it even got published, that one. It would have been fine if it all ended at “Eclipse”, no demon-esque creature that looks like a “child” with the repulsive name!

    • But you see, its ok, everyone has a favorite, I love Twilight & Breaking Dawn the best and felt like 2 & 3 were just ok parts of the story. Its all one big story, not four stories, we have to remember that. We are all different. I am glad to have read them all and wish there was a 5, 6 & 7.

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