Fans of the shoe The Amazing Race may remember a brother and sister team from a few years ago, Blake and Paige. At teh time Blake was a recent college grad and budding entrepenuer. Their time in the race made Blake more aware of third world poverty and how in many nations children had no shoes. So he started a company to get shoes to the kids who didn’t have them and now he’s asking celebrity friends to help with the cause.
“Toms Shoes, the company that donates one pair of shoes to needy children around the globe for every pair of shoes they sell, asked friends to go barefoot on the beach to raise awareness for the cause.
On Thursday, Toms founder Blake Mycoskie left his slip-ons at home to mark the third year of One Day Without Shoes and asked friends, including actresses Olivia Wilde (“House”) and Julia Jones (“The Twilight Saga: Eclipse”), to shed their heels at Axe restaurant and walk down Abbot Kinney to his sister Paige’s Aviator Nation boutique. The point is to drive home the message of what it would be like to spend a day barefoot as many people around the world do when they lack the means to purchase a pair.”
See more on the LA Times. Via Twilightish.