So, even with the press release we aren’t quite sure we understand this whole thing, but here goes:
Near as we can figure it’s the acne product ACZone putting on a web musical starring Mike Welch and others that is a send up of HS Musical, Spring Awakening, etc. Read the press release yourself, maybe you can figure it out better than we can.
Anyway, check out the videos here. Mike appears in the main segment and in the “news flash” section that appears to the left. He sort of does the Twilight dance in the first video.