In response to realizing that teens are now buying more books than ever, and realizing that many adults buy YA books, Borders has decided to change their approach a bit. Publishers Weekly covers the the change over which was in part inspired by the reaction to the Twilight Saga success.
“Popoff wants the teen section to move beyond books. Graphic novels and manga titles will be displayed immediately adjacent to the dedicated teen boutique, which is also next to genre fiction. Popoff said Borders has been seeing more crossover of adults interested in teen novels (such as the Twilight series), while some teens have shown an increased interest in categories such as romance.”
The trend isn’t limited to the US. In the UK they are reporting childrens book sales are up 8%.
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