Nikki Reed’s, Staple’s and DoSomething.org’s School Supply Drive a Success

According to the press release from Staples:

Nikki_Photo_dosomethignStaples and DoSomething.org announced today that the 3rd Annual Staples/Do Something 101 School Supply Drive put more than $807,000 worth of school supplies, the most ever in the campaign’s history, into the hands of students who need them.

Nikki Reed, spokesperson for 3rd Annual Staples Do Something 101 School Supply Drive (Photo: Business Wire)

“I am inspired by and applaud the many teen volunteers who gave their time and energy to help students in need,” said actress and screenwriter Nikki Reed, spokesperson of this year’s Staples/Do Something 101 School Supply Drive. “The donations Staples collected will have widespread effects, helping students throughout the country get their school year off to a great start. I’m so happy to have been able to be a part of such a meaningful cause.”

Reed teamed up with DoSomething.org and Staples to launch the 3rd Annual Staples/Do Something 101 School Supply Drive in May. Do Something 101 also added more celebrity power with the Staples Give-Back Pack, a grassroots and online program where music artists Jason Derulo, Kellie Pickler and Drake Bell raised $14,500 by encouraging teens to get involved at www.staplesgivebackpack.com. In addition, The Office’s Ellie Kemper and Angela Kinsey showed their support by collecting supplies from NBC offices, and encouraging others to get involved through an online video.

Staples capped off the star power by hosting an after-party at the Teen Choice Awards to “redefine the celebrity gift bag.” Actress Nikki Blonsky, singer JoJo, Chuck star Zac Levi, Teen Choice Award winner Lucy Hale and musical performers “We the Kings” showed their support at the event joining teen volunteers to assemble “gift bags” filled with $125,000 worth of school supplies donated by Staples for 5,000 students in Los Angeles.

All summer long, Staples customers were able to give back to their local communities by donating one dollar at any Staples store or dropping off supplies to help local not-for-profit organizations serving disadvantaged students. Staples collected $646,000 from customers to benefit local youth organizations. Since the campaign started in 2008, Do Something 101 has raised $1.88 million for hundreds of thousands of students in need throughout the country.

“The motivation and goodwill of our customers and the many teens who donate their time and money this summer to benefit such a great cause is remarkable,” said Demos Parneros, president of U.S. Retail at Staples. “We thank everyone for coming together for Do Something 101 and helping our local communities send students to school with the tools they need to succeed.”

“Our mission is to encourage teenagers to take action and use their time to help others,” said DoSomething.org CEO and Chief Old Person Nancy Lublin. “Through this campaign and Staples’ generosity, we have been able to raise awareness of the importance of giving back while donating much needed school supplies to underprivileged youth.”

To further support DoSomething.org, Staples launched a line of DoSomething.org-branded products this year to help students stay organized and learn about issues impacting their communities. Students can visit www.dosomething101.org/staples for additional information and suggestions to help them take action in their communities.

VH1: Video Kellan Lutz Winning His Do Something Award

Kathy Griffin presented Kellan with his award.

Nikki Reed Lending Support for Kids In Need

Nikki_Photo_dosomethignAccording to The Press Release from Do Something and Staples:

DoSomething.org and Staples /quotes/comstock/15*!spls/quotes/nls/spls (SPLS 21.88, -0.07, -0.32%) are teaming up with actress and screenwriter, Nikki Reed, for the 3rd Annual National Staples/Do Something 101 School Supply Drive (www.dosomething101.org).

Nikki, star of this summer’s upcoming blockbuster film Twilight: Eclipse, is encouraging teens to make a difference this summer by collecting school supplies and dropping them off at their local Staples store from July 4 through September 18. In addition, Staples customers will be able to get involved by donating $1 at any Staples store, with 100 percent of the proceeds benefiting local students in need. Each Staples store will be matched to a local educational not-for-profit organization serving local youth, and DoSomething.org and Staples will ensure that all the donations get to these partners just in time for the new school year.

“Do Something 101 has done an amazing job in its first two years, and I’m dedicated to making the 2010 campaign the best yet,” said Nikki Reed. “Every donated pencil, notebook and other supplies add up to make a big difference in improving education.”

During the first two Do Something 101 school supply drives, Staples and DoSomething.org, with the help from celebrity supporters Jordin Sparks and Ciara, raised more than $750,000. To build on this success and help kick off the 2010 campaign, Nikki is starring in a public service announcement (PSA) that will air on television and radio stations nationwide, starting in July. Staples will also donate more than $125,000 worth of school supplies to the program.

“Since 2008, Do Something 101 has inspired teens and Staples customers to help students in need who cannot afford basic school supplies,” said Jevin Eagle, executive vice president of merchandising and marketing at Staples. “Staples is committed to making a difference in the community, and we hope to continue to build awareness for Do Something 101 to help hundreds of thousands of students succeed in school.”

Teens who want to get involved can go to www.DoSomething101.org for ideas on how to run local school supply drives and to sign up for an action kit. Whether holding a school supply drive at summer camp, during a summer sports league, or at a neighborhood block party, DoSomething.org and Staples offer tips, resources, and flyers for how to get started and make the most of every teen’s summer.

“DoSomething.org empowers teens to take action in their communities,” said Nancy Lublin, CEO and Chief Old Person at DoSomething.org. “Staples has been a fantastic supporter for the past several years and we’re thrilled to continue the relationship, and the Do Something 101 campaign, to provide young people with even more opportunities to rock social change with their friends this summer.”

To further demonstrate support for DoSomething.org, new for 2010, Staples is launching a line of DoSomething.org-inspired products that students can use to keep organized and learn about important issues impacting their communities. These products will be available at Staples retail stores by July 4 and will direct students to www.dosomething101.org/staples, a dedicated microsite with additional information and suggestions to help students take action in their communities.

About DoSomething.org:

DoSomething.org believes teenagers have the power to make a difference. We leverage communications technologies to enable teens to convert their ideas and energy into positive action. We inspire, empower and celebrate a generation of doers: teenagers who recognize the need to do something, believe in their ability to get it done, and then take action. Plug in at www.dosomething.org.

About Staples:

Staples, the world’s largest office products company, is committed to making it easy for customers to buy a wide range of office products and services. Our broad selection of office supplies, electronics, technology and office furniture as well as business services, including computer repair and copying and printing, helps our customers run their offices efficiently. With 2009 sales of $24 billion and 91,000 associates worldwide, Staples operates in 25 countries throughout North and South America, Europe, Asia and Australia serving businesses of all sizes and consumers. Staples invented the office superstore concept in 1986 and today ranks second worldwide in e-commerce sales. The company is headquartered outside Boston. More information about Staples is available at www.staples.com/media.