According to their press release:
Die-hard movie fans across the country will have the chance to be crowned the first “Ultimate Movie Fan” by DIRECTV and win a grand-prize package that includes a trip to the “2012 MTV Movie Awards.” To enter, contestants will submit a short video about their favorite “2011 MTV Movie Awards”-nominated film and will showcase why they deserve to be crowned the first DIRECTV CINEMA™ ULTIMATE MOVIE FAN™.
“We share those values and wanted to hear directly from our movie fans about the films they love, as we continue to evolve our DIRECTV CINEMA service to offer what our customers want, when and where they want it.”
The grand-prize winner will attend the “2012 MTV Movie Awards” and exclusive MTV Movie Awards event. The top five finalists will win a tablet pre-loaded with DIRECTV and MTV apps. The “2011 MTV Movie Awards,” hosted by Jason Sudeikis, will air live from the Gibson Amphitheatre in Universal City, Calif., on Sunday, June 5 at 9 p.m. ET / 8 p.m. CT.
Now through May 22, interested participants can upload their videos, up to two minutes in length, to ultimatemoviefan.com. During May 23 through May 30, fans can visit the site to vote for their favorite video. At the end of the voting period, the top 10 entries will advance to the next round, where a panel of qualified judges will select the winners.
On June 5, the grand-prize winner will be announced live during the “2011 MTV Movie Awards” in an exclusive on-air commercial, available only to DIRECTV customers. The grand-prize winner and top five finalists will also be announced on ultimatemoviefan.com.
“We partnered with the MTV Movie Awards on this contest because of their long-standing tradition of awarding films their viewers have chosen and showing content their viewers want to see,” said Sarah Lyons, vice president of Upgrade Marketing for DIRECTV. “We share those values and wanted to hear directly from our movie fans about the films they love, as we continue to evolve our DIRECTV CINEMA service to offer what our customers want, when and where they want it.”
The films nominated for the “2011 MTV Movie Awards,” which are also available on DIRECTV CINEMA™, include*: 127 Hours; Black Swan; Buried; Due Date; Harry Potter and the Deathly Hallows: Part 1; I Am Number Four; Jackass 3; Piranha; The Fighter; The Green Hornet; The Roommate; The Twilight Saga: Eclipse; and Tron: Legacy. Fans can catch up by watching these “2011 MTV Movie Awards”-nominated titles, before heading over to MovieAwardsMTV.com to vote for 12 returning categories, plus all-new categories, through Saturday, June 4, before the winner is announced live on June 5.