Part 1″ got off to a stronger start on home entertainment than the last “Twilight” movies, selling 3.2 million DVD and Blu-ray discs over the weekend.That is 18 percent more than the 2010 “The Twilight Saga: Eclipse” took in its first weekend of home release in December 2010. “Eclipse” sold 2.7 million units its first weekend of release.
The discs went on sale at midnight on Saturday — timing reserved for big titles. Target and Walmart stores each sold exclusive versions of “Breaking Dawn” DVDs and Blu-rays, and held special events just after midnight Saturday morning.
Summit said that film also had approximately 50,000 digital sales, a 47 percent increase over “Eclipse,” and approximately 80,000 Video-on-demand transactions, a 142 percent increase over the 2010 movie.
Breaking Dawn Outselling Eclipse on DVD
February 14, 2012 5 Comments