Breaking Dawn Outselling Eclipse on DVD

Breaking Dawn is the most successful Twilight movie to date when you add up the domestic and foreign box office totals. It is now also the most successful on DVD. According to Reuters:

Part 1″ got off to a stronger start on home entertainment than the last “Twilight” movies, selling 3.2 million DVD and Blu-ray discs over the weekend.That is 18 percent more than the 2010 “The Twilight Saga: Eclipse” took in its first weekend of home release in December 2010. “Eclipse” sold 2.7 million units its first weekend of release.

The discs went on sale at midnight on Saturday — timing reserved for big titles. Target and Walmart stores each sold exclusive versions of “Breaking Dawn” DVDs and Blu-rays, and held special events just after midnight Saturday morning.

Summit said that film also had approximately 50,000 digital sales, a 47 percent increase over “Eclipse,” and approximately 80,000 Video-on-demand transactions, a 142 percent increase over the 2010 movie.

Comments

  1. Wal-Mart Canada had no special occasions, no fabric poster, no petal, but I love the movie; can’t wait for BD2!

  2. So, I got my “Wedding Dress” version of the Breaking Dawn DVD that I pre-ordered through Walmart.com, yesterday. I have to say, I’m VERY disappointed with the fabric poster. It is basically a HUGE nylon poster (think outdoor flag). Although the picture itself is pretty, I was expecting something small and antique-looking. More of a Victorian-style keepsake, maybe with the appearance of being a scrap of the wedding dress itself-something with frayed edges and a photo printed on it-not even close! If you’re interested in the 4 music videos that also come only with this version, then go for it. As for me, I’ll be heading to Target for their special edition, which happens to match the other ones I have of the other movies, and my teenage goddaughter will be the “lucky” recipient of the GIANT poster.

  3. The Target Special (with the flower) is so pretty! But my local Target sold out of it on Saturday, and they still don’t have anymore in stock.

  4. Pity they didn’t do the international release on the same day. Oh well, another boost in sales in a months time when those of us not in the US & Canada get our versions.

  5. Was anybody else disappointed that there were no deleted scenes on the DVD?

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