Wal-mart and Target may have jumped the gun a little if only for the fact that we don’t have an official press release and the Target ordering info seems to have come down, but this is what we know:
Walmart and Target will both have an exclusive DVD that has unique packaging. Wal-mart will have a wedding dress motif DVD with a specialty photo and Target’s will feature prop flowers from the wedding. Wal-mart’s wedding dress option will sell for $22.96, they will also have a generic version for $19.96.
Wal-mart is currently citing a 2/11 ship date which would concur with the info that Hypable had about a month ago that Summit was targeting a Valentine’s Day release tie-in. It’s an interesting move in that it will take the movie out of theaters a solid month earlier than usual. One the other hand, once you’ve made 270 million in the domestic market it’s hard to argue that it needs to be in theaters longer.
The High Def Digest is also citing a combo pack “Specs and supplements have yet to be revealed for the Blu-ray/DVD combo pack, but suggested list price is $33.99.”
Check out the product comparisons on Hypable. They items seem pretty similar on the content side. It’s the packaging and bonus materials like photos and flowers where there seem to be substantial differences.