“For choosing to partner with cruelty-free cosmetics company Avon, Ashley Greene has earned a Kind Choices Award from PETA. Greene will receive a framed certificate and a card signed by PETA staffers.
Greene is the new face of mark, Avon’s youth-oriented brand. Avon was the first major cosmetics company to adopt a cruelty-free policy—the company ended all animal testing of its products and ingredients in 1989, years before many Twilight fans were born. Over the years, Avon has received PETA awards for its cutting-edge, cruelty-free policies governing not only its cosmetics but also the Avon Foundation’s work against breast cancer.
“Ashley and Avon are to be congratulated for encouraging millions of Twilight fans and other young people to choose makeup that’s fun, not fatal,” says PETA Vice President of Laboratory Investigations Kathy Guillermo. “Thanks to cruelty-free companies such as Avon, you can get a to-die-for look that no animals had to die for.”