Given how many products from Burger King, Volvo, NECA and others came out for New Moon, we doubt this surprises anyone. According to the press release by LIMA (Licensing Industry Merchants Association):
“The Twilight Saga: New Moon, the second installment of Summit Entertainment’s blockbuster film series based on the popular vampire romance novels, was named License of the Year at last night’s Opening Night Awards Ceremony at Licensing International Expo 2010 in Las Vegas. In addition, licensing programs supporting the Twilight property were honored in the entertainment and retail awards categories:
FILM, TELEVISION, CELEBRITY OR ENTERTAINMENT(Lexicon note: New Moon swept this category)
• Best Film, Television, Celebrity or Entertainment Program: The Twilight Saga: New Moon
• Best Film, Television, Celebrity or Entertainment Licensee – Hard Goods: Cardinal Industries, Inc. (for The Twilight Saga: New Moon The Movie Board Game)
• Best Film, Television, Celebrity or Entertainment Licensee – Soft Goods: National Entertainment Collectibles Association (for The Twilight Saga: New Moon apparel and accessories)
RETAILER
• Best Retailer: Nordstrom (for The Twilight Saga: New Moon)
OVERALL BEST LICENSED PROGRAM OF THE YEAR
• The Twilight Saga: New Moon (Summit Entertainment, LLC
See more from LIMA. Via Hollywood News
Twilight Saga Eclipse has already started their campaign with NECA, Nordstroms, Tonner Dolls , Barbie (Alice Doll pictured left) continuing to be strong players.
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