CNN talks about how New Moon and films like The Blind Side surprise Hollywood executives with their success. It’s an interesting tale of history repeating itself on Valentine’s Day and then amnesia striking. The stats on the decline of women’s roles and directors is particularly telling.
“There’s an old Hollywood tale, and it goes like this: Open a female-led movie around Valentine’s Day. Watch women go in droves and drive up box office numbers.
Then let Hollywood executives call it a fluke, since everyone knows that women don’t go to movies.
Over the past few weeks, that tale has been told with a twist.
Two female-led movies have earned astronomically high box office numbers — like “third best opening weekend” high — on fall weekends typically dominated by blockbuster movies aimed at men. “New Moon,” the second film in the “Twilight” vampire series, has grossed more than $230 million since its opening, while “The Blind Side,” about a white family that takes in a homeless African-American boy, is already past the $100 million mark.
This holiday season The Blind Side, New Moon, and The Lovely Bones are all poised to do well. Why? In no short measure, plots that appeal to women!
By the end of this weekend New Moon should be in 5th and possibly 4th place for 2009 movies taking the place of the heavily male dominated audiences for Star Trek and The Hangover.