EW: New Moon Trailer Strategy

Entertainment Weekly has great article up about the trailer

“For years now, Hollywood has played a deft bait-and-switch game of announcing that the new trailer for an upcoming Must See Movie would play in front of another film from the same studio that, quite frankly, could maybe do with a box-office boost. So Summit Entertainment’s announcement today that it will put the brand spankin’ new preview for The Twilight Saga: New Moon in front of Summit flick Bandslam when it opens this weekend should shock nobody, especially considering just how crowded this coming weekend will be at the box-office…” Read the rest on EW