The Wall Street Journal has an article comparing the marketing strategies and target audiences of Twilight and Harry Potter. As usual, they seem to miss the point that there are a HUGE number of adults seeing both pictures.
“Hollywood marketing executives say that these days the “Twilight” franchise has influenced almost every studio marketing campaign that targets teenage girls. Some posters for the upcoming “Potter” film echo “Twilight”’s emphasis on romance. One features Harry and his crush, Ginny, gazing longingly into each others’ eyes, in a pose reminiscent of “Twilight”’s now-iconic image of its star-crossed lovers, Bella and Edward. Another shows Harry’s friend Ron with his girlfriend Lavender, while a jealous Hermione scowls in the background.
Warner Bros. and the team behind “Potter” say they didn’t take the “Twilight” franchise into account when designing their marketing materials for “The Half-Blood Prince.” Instead, they crafted a campaign aimed to resonate with previous “Potter” films, the executives and filmmakers say, dismissing the notion that there is a rivalry between the franchises among fans.”
Do you actually think Potter is copying Twilight marketing? And who says they have to compete, anyone else a fan of both for different reasons?
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